Released on: February 8, 2008, 6:53 am

Press Release Author: Thomas R. Cutler

Industry: Software

Press Release Summary: Commence CRM Right Solution for GenBio

Press Release Body: Bryan Kiehl, Ph.D. is Vice President of San Diego-based GenBio
and has used Commence CRM since the early 1990's. GenBio develops and manufactures
in vitro diagnostic kits. In the early 1990's Kiehl noted that the company "Needed
internal software to keep track of regulatory information. This primarily related to
U.S. FDA requirements. During the past fifteen years the in vitro diagnostic
industry has seen increasing world-wide regulatory scrutiny. The U.S. FDA enacted
new laws in 1997 that requires additional information management. Additionally, the
European Union (EU) enacted the In Vitro Diagnostic (IVD) directive which required
additional information management and China is also enacting rules that require
information.


Many small and mid-sized businesses (SMB) have taken notice of Commence Corporation
(www.commence.com), a provider of on-premise and hosted web-based solutions designed
specifically for this businesses sector. The company is gaining momentum and
marketshare with Commence On-Demand, a suite of CRM (customer relationship
management) applications that is deployed as software as a service (SaaS).


According Kiehl, "We have used Commence for many years and consider it one of two
key programs needed at GenBio. Our accounting/inventory management software is the
other. If ever needed, we may integrate the Commence database and the Accounting
software MSSQL. Because it is a distributed database, I find that it is not useful
if data is serial. We use a centralized database for inventory control and
accounting information. I consider Commence an ideal information management tool but
not ideal to store large amounts of numeric or serial data. I don't think the
problem would be speed, Commence look up is very fast, but instead input from
several clients at one time."


GenBio's initial need was:
. regulatory affairs documentation
. maintenance record keeping
. complaint documentation
. document control
.
Commence is currently used for these same purposes but an important Commence
advantage is our internal ability to make changes as more or different requirements
are added.

Kiehl also suggested that for a small company like GenBio, we find the most
important advantages are:
1. Distributed database assuring backup
2. Ease to program and adjust needs without outside programming expertise
3. Excellent calendar

General Benefits
1. Database is on each machine, essentially eliminating need for backup and recovery
system.
We use one offsite FTP client to assure offsite backup.
2. Immediate changes made within company. Outside programming expertise is not
required.
3. Product has proven remarkably stable and Commence has offered excellent support.
In a small company this is a key benefit.

Specific Benefits
1. Maintenance scheduling - Our program implementation allows a manager to schedule
items and these are then listed to the assigned person to perform weekly
maintenance. Once the task is completed, the outcome is reported. If there is a
failure or problem it is both documented and reported to quality indicating further
action is required.
2. Document Control - GenBio is required to track all document changes. This is
common within most regulated businesses. Along with various network strategies,
Commence is used.
3. Manufacturing Specification - Product information such as shelf-life, storage and
hazards are reviewed during the manufacturing time. This information is indirectly
related to the above document control use.


Commence Corporation is a leading provider of Customer Relationship Management
solutions. The company's products are designed to provide growing businesses with
flexible solutions that leverage the Web to offer an integrated platform for
managing sales execution and customer service. Commence supports several thousand
customers through a worldwide distribution network, with outlets in North and South
America, Europe and Asia.


According to Larry Caretsky, President of Commence CRM, "We are delighted that
GenBio and other heavily regulated small businesses are able to gain so much benefit
from the technology solutions we provide."


Commence Corporation
www.commence.com
Larry Caretsky
Marketing@commence.com
1-877-Commence



Web Site: http://www.commence.com

Contact Details: Commence Corporation
200 Tornillo Way
Suite 200
Tinton Falls, NJ 07712
732-380-9100